Over the past year we have seen huge growth in the use of QR codes.
When QR Codes are combined accurately with mobile campaigns they can greatly complement each other. Many wonder when they should use a QR code, or use mobile SMS text campaign, or both.
Let us consider some statistics first. According to Nielson smartphones and the consumption of mobile data continue to grow in popularity in the U.S. So I ask; do you think we will see this trend continue to grow or go backwards? What have we seen with the cell phone trend? I recently visited with a businessman who, back in the 90’s, had an opportunity to invest in cell phones; he said, “He could have kicked himself over and over.” Why? He elected to invest in yellow pages, when was the last time you used a phone book? He thought these phones will never take off there just a fad, boy was he ever wrong. According to Wikipedia.org “In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew from 12.4 million to over 4.6 billion,” that’s a huge growth. Neilson expects that the majority of mobile phone owners will have smartphones by the end of 2011. In 2010 there were over 6 trillion text messages sent, yes trillion. What about QR codes, statistics show their use has increased by 1200%, with the majority of QR scans by those 35-44 years of age and more females than males using QR codes.
So in reality, using both QR codes and SMS text messages accurately is best to increase your consumer marketing.
QR Codes say to your consumer “scan to get more information NOW”. If your clientele is mobile savvy, and who isn’t these days, you can give them more compelling information now, and turn their research into your sale, even completing the transaction through their mobile phone. Examples of where you could use a QR Code: ordering tickets, dining reservations, beauty products, health products, specialty coupons, business cards, and so on.
What about using SMS Text Messaging? Text messages are great for building customer relationships. Text messaging along with the use of a powerful lead generation program can help you build a contact list that you can target (behavior) market too. Digital Gold Rush Marketing has a great system that can help with your SMS delivery, target market your clientele, offer specials based on criteria, email marketing, automated messaging, and much more.
What does this all boil down to? Get Mobile!
Whether it’s SMS Text Messaging QR Codes, Mobile web, or mobile Apps, or a combination thereof; these are proven ways that you can expand your consumer base and engage them on their level.
We can help get your business mobile and help you “Stake Your Claim on the Web” Today.